COLLABORATION ASSIGNMENT
For my collaboration project I teamed up with Israel and we will collaborate with PR students for the 100th anniversary of the Disney campaign for D&AD New Blood Awards
I made this powerpoint going point by point by the Disney’s brief and pointed out the pros of our idea and how it would benefit Disney.
To make the idea clearer to understand I photoshopped visual reference of how roughly this could look
Collaboration session in Course based activity week (with Ad and PR)
I collaborated with two students from Ad & PR and our idea was to improve the general social media and live engagement from UWL to students in order to make #loveUWL become more recognisable. Therefore, the main idea was to create short videos talking about different courses at UWL and post them fortnightly.
Draft powerpoint after a couple of meetings with Kasia from Ad&Pr course
#DisneyOnZoom Instagram posts and stories for the campaign
Final Disney Collaboration Pieces
Here below is our final video of the collaboration as well as updated slides with all the needed information about marketing for the campaign.
60s Gangster Shot
In addition to my collaboration for Disney brief, I decided to work on my own for 60s Gangster shot brief. I will creating a few digital compositing shots using Photoshop.
Mood Board
Inspirational people from 60s
The Kray Twins
The Kray twins, known by the nicknames ‘Ronnie’ and ‘Reggie, were notorious British criminals, the foremost perpetrators of organised crime in East London from the late 1950s to 1967. They organised a gang know as the Firm which involved in murder, armed robbery, arson, protection rackets and assaults.
‘Legend’ (2015)
directed by Brian Helgeland
Based on true events movie ‘Legend' follows the tale of Reginald "Reggie" Kray and his twin brother, Ronald "Ronnie” Kray as they rise through the ranks of the criminal underworld to become two of London's most dreaded gangsters.
First shot
I decided to place these men into the beautiful London Oxford street and match them into the background.
This is how I decided to place them from the previous image.
Did some colour grading to match with the background.
Added a colour fill adjustment layer to make it more look like from the 60s.
Final shot
Second shot
Second shot will be with multiple people, I will change the guys in the bar with men is suits for the 60s gangster approach and will add two people wearing 60s style outfits into the pathwalk.
To achieve final result I used several tools and layers and effects, to make it as seamless as possible. I imported the people from other pictures with either pen+selection or quick selection tool and using layer mask and pen brush to smooth the edges. I sharpened the woman and guys in the bar and added a slight gaussian blur to all of the layers as well as black&white layers. Each imported layer has its own brightness-contract, exposure layers clipped and settings adjusted to make them blend into the background. People on the pathwalk also has a fx of drop shadow.
Third shot
I decided to do a little makeover for this 60s inspired interior design and add some pieces to it.
Final outcome
This shot was a bit difficult to create since the frame and clock were much brighter and had more contrast than the room itself. The flowers I made a dissolve layer to blend with the dark wall and for the frame and the clock I did drop shadows, gamma, exposure, brightness, contrast adjustments to make them fit.
